AD DASHBOARD

> SELF-HOSTED METABASE // AD PLATFORM HEALTH KPIs

METABASE — AD PLATFORM HEALTH

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DATA SOURCE

This dashboard queries the public_ads_analytics schema — platform health and campaign performance aggregates. Connected via the portfolio_reader role (read-only).

Metabase OSS runs self-hosted in Docker behind Traefik. The same Metabase instance serves the LLM Telemetry dashboard, Privacy compliance dashboard, and this Ad Platform dashboard — demonstrating multi-tenant BI from a single self-hosted tool.

WHY THESE METRICS MATTER

An ad-supported streaming platform lives or dies by the balance between monetization and user experience. These KPIs are what the ad ops, revenue, and product teams monitor daily:

  • > Fill rate — inventory health. Unfilled slots are perishable revenue lost forever.
  • > eCPM — pricing signal. Is demand quality matching inventory quality?
  • > Campaign pacing — operational risk. Over/under-delivery erodes advertiser trust.
  • > Frequency compliance — user experience. Repetitive ads drive churn faster than no ads at all.